Business Tech

How to Create a Custom Instagram Photo Feed in WordPress

A WordPress site, just like the other websites, is all about content. If you have a website built on a WordPress theme, adding a feed to it will enhance its value. Instagram is an obvious choice for a photo feed as it enables you to engage your target audience with a photo gallery. You do not need to hire WordPress developers to create a custom Instagram photo feed in WordPress; though. Instead, you can do it yourself.

If you have been looking for ways to perform this task in the best possible way, you have come to the right place. This post will outline some ways to do the task with finesse.

How merging an Instagram photo feed with your website can benefit you

Instagram is a renowned social media website. In line with other social media websites, the rationale behind collaborating with a website is to increase the number of followers.

Due to the popularity of Instagram, it has countless profiles. To make yours stand out from the rest, you need to have a well-planned strategy to bring it to the notice of your target audience. Adding an Instagram photo feed to your website is a smart way to do the job.

Along with it, you can also expect the following benefits by initiating this brilliant move:

  • Get more visitors to your website who are looking for the products or services relevant to your business.
  • Build credibility for your brand in the eye of your target audience based on the reviews or testimonials of your previous clients or customers.
  • Initiate a feed from your end and update it from time to time.
  • Use product pages to pitch for your products and increase sales by virtue of it.

Steps to add a custom Instagram photo feed to a WordPress website

  1. Install Instagram feeds for your website built on WordPress

The first step to add an Instagram feed to yourWordPress site is to download and install a plugin. For this purpose, you can choose an option available on the Internet that corresponds to your needs. For instance, you can either choose Instagram Feeds Pro or a plugin with similar features.

Make sure you follow the on-screen instructions to activate your chosen plugin. After concluding this step, you can proceed to the next one.

  1. Link up your Instagram account

Next, you need to either connect your Instagram personal profile or business profile to the feed.

A personal allows you to only showcase the photo gallery linked to the feed of your Instagram account. On the other hand, you can display additional content such as hash tag feed galleries and user feeds by linking your Instagram business profile.

  1. Create an Instagram gallery in line with your needs

You can create as many as four distinct types of galleries with an Instagram feed. The choices include the following:

  • User account
  • Public hashtag
  • Tagged feed
  • Mixed feed

You can get started by choosing one of the aforementioned feeds. To choose your preferred option, all you need to do is click one of the radio buttons next to the “Feed Type”. Thereafter, choose the button “Save Changes” to save your choice of settings.

  1. Make changes to your Instagram layout according to your needs

Now to take your objective of adding an Instagram photo feed to your WordPress website a step further, you need to choose a layout.

Next, head to the “Instagram Feed” option and then click on the option to customize the layout. Thereafter, you can choose your preferred option from the following layouts:

  • Grid gallery
  • Carousel gallery
  • Masonry gallery
  • Highlight gallery

After picking up the layout of your choice, save the changes to ensure that it remains the default option. Thereafter, you can move on to the next step.

  1. Choose what information you want to display on your Instagram feed

With Instagram Feed Pro, you can decide on the type of information you want to display on your site for your visitors.

After clicking on the “posts” options under the “Customize” setting, you can see four navigation options: “Photos”, “Photo Hover Style”, “Caption”, “Likes & Comments Icons”, and “Lightbox Comments”.

You can check the boxes next to the options to select the features that you wish to display on your WordPress website. Thereafter, click on the “Save Changes” option to save your newly configured settings.

  1. Embed your Instagram gallery

You can embed an Instagram gallery on your website with one of the following options:

  • The Instagram Feed Block for a newer version of the WordPress block editor
  • A Shortcode for the classic or older version of WordPress editor
  • The Instagram Feed WordPress widget

After making your desired changes, do not forget to save them.

Final thoughts

Adding an Instagram photo feed to your WordPress site will make a positive contribution to its WordPress theme customization. Besides, it will also help you promote the products and services of your brand and get new potential clients to your website whom you can translate into your customers. Now that you know about the steps to add a custom Instagram Photo Feed in WordPress, proceed with the aforementioned steps to conclude the task.


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